Strategies for a Changing Retail World

Strategies for a Changing Retail World

International retail and consumer authority, Barbara Wold, brings her thought-provoking insights and inspiring strategies to the BCSCA!

Whenever there are significant changes in the economy, consumer buying habits and the consumer marketplace in general, it's important for shopping centres to look at what they are doing, as well as what they are not doing to improve and fine-tune.

Rather than being reactionary in changing times, it is far more productive to challenge the status quo, evaluate this new environment and re-position the centre for the new economy. 

Five things to consider right now in order to thrive in today’s economic turmoil:

     •Customer satisfaction is worthless – Customer loyalty is priceless

     •Time is the new currency - How to react to customer needs

     •Short-term & long-term strategies for gaining shoppers

     •Effective customer-driven strategies

     •How to prioritize customer experience touch points

Change it up: Evolve promotions, events and services to keep your patrons engaged to come back for more!

The ideas and tips in this valuable presentation are real-world solutions to the challenges faced everyday in these new changing times. This is a program you won’t want to miss!