BCSCA AGM 2017 feat. Douglas Stephens

BCSCA AGM 2016 Featuring Douglas Stephens
Back by popular demand! Douglas Stephens is one of the most influential retail futurists on the planet. His talks are required listening for any company that orbits the retail world. In fully customized and thoroughly researched keynotes, Stephens shows you how to stay ahead of the changing mega-trends in demographics, economics, and technology that are resetting your industry—and, what it takes to be truly innovative. 

His research and insights have helped major organizations—such as Johnson & Johnson, Home Depot, Walmart, Disney, Google, and Intel—understand exactly how mega-trends in demographics, economics, technology, and media are forever altering consumer/brand relationships. Drawing on over 20 years of experience, Stephens analyzes media trends, financial climates, demographic shifts, emerging technologies, and everything in between to provide an unrivalled insight into consumer trends.

At the 2017 AGM, Douglas will be presenting Millennial Shoppers: Connecting with a New Generation of Consumers. Millennials are now the largest single generational segment on the planet. By 2017, their spending will exceed that of Baby Boomers, representing unprecedented opportunities for brands that adapt and innovate to engage them—and an existential threat to those that don’t.  

In this unique take on the Millennial shopper, Doug Stephens delivers cutting edge insight into this generation, their economic reality, social needs, their unique traits and preferences as shoppers, as well as the surprising essence of their relationships with brands. Stephens also shares the broad generalizations about Millennials that brands would be wise to avoid. This enlightening and unconventional keynote is a must-see for business leaders looking to connect with this all-important generation of consumers.
Join us for an informative and interactive afternoon with friends and colleagues.